SOMA Public Relations is an award-winning, B Corp certified PR agency that provides purpose-driven and socially responsible businesses and non-profit organizations with strategic communication services.  We are on the hunt for a talented, passionate senior PR expert to join our Metro Vancouver-based team for a newly created full-time role. 

This opportunity is ideal if you excel in your craft of communications and PR, and love working with innovative clients who are committed to making a difference and having impact.  We’re looking for someone who can jump into almost any situation and approach it with positivity, curiosity and the ability to think critically to deliver solutions. No day/week will be the same. Ideal candidates are located in the Metro Vancouver area so that you can work closely with our hybrid team (in office Tues/Thurs, remote Mon/Wed/Fri) and learn as much as possible to enrich connections with our clients and one another.

About SOMA

We partner with emerging and established companies that focus on clean technology, health & wellness, and environmental sustainability. We work with companies that care, show leadership in their fields, and deliver a positive impact on humanity.

We help our clients exceed their communications goals by strategically connecting them to their audiences through targeted and customized strategies. Check out some of our work here.

The Team:

This is an opportunity to work closely with our Founder & Managing Director, who you will be reporting directly to. You will play a very important role on our small but mighty team.

We are a team of values-based PR veterans who are fiercely loyal to our clients. We build winning PR campaigns that are based on integrity, truth, and purpose, and we are driven by achieving results. We craft and share our clients’ stories and use our business platform to create and influence positive change and strengthen communities, locally, nationally, and globally. 

Our PR professionals are on a mission to support companies across a variety of industries and doing “business for good”. We are driven to create meaningful relationships and lasting value for our clients, and to help maximize their impact and profit. We serve, communicate, and inspire above all else. If this sounds like a vision you want to be a part of then this might be the place for you.

Who you are:

Help us create the largest impact possible! You are naturally strategic, innovative, resourceful, hard-working and excited by the opportunity to help SOMA grow and be successful in every chosen pursuit. You are resilient, dependable, accountable, and committed to getting things done, and done well.  You understand that all projects, whether big or small, need to be taken on with the same level of enthusiasm and professionalism.  When faced with challenges, you lean in and dig deep to figure it out. You have a strong work ethic and confidence in your abilities. You know what has worked in the past, and you are excited to learn and test new approaches. You are enjoyable to work with and contribute to the culture with your authentic and integrity-based approach to all aspects of your communications, and by making SOMA a fun and supportive place to work.

What you’ll be doing:

• Work with clients on brainstorming sessions and PR communications strategy

• Developing and executing strategic PR campaigns for clients - ongoing storytelling, media briefings, media training, media material development (pitches, press releases, key messaging, etc.), ongoing client management, reporting

• Conduct in-depth research on clients and their target markets 

• Create client PR plans and independently launch and execute integrated PR campaigns.

• Meeting with clients to discuss and suggest fresh storytelling opportunities outside of PR plans - working with junior team members to assist.

• Directly provide clients with regular campaign updates, next steps, and results.

• Assist with researching, planning and executing media and client events.

• Developing targeted media lists, securing media coverage across B.C., Canada and North America through strategic pitching.

• Pitch client stories to media outlets, journalists, podcasts, conferences, reporters, etc.

• Participating in media training sessions to prepare clients for interviews, ensuring they are equipped with key messages and confident in media interactions.

• Work with clients on crisis management strategy, solutions, and communication campaigns.

• Write client op-eds.

• Distribute newswires.

• Schedule and coordinate interviews for clients.

• Continually research industry best practices and provide clients with industry leading advice.

• Coach junior team members on PR concepts and solutions, providing direction to develop client reports, reviewing, and delivering to clients on time.

• Review SOMA Public Relations yearly objectives, and work with team to meet overall goals.

Qualifications:

• 5+ years of PR experience.

• Proven team leader.

• Outstanding written and oral communication skills.

• Previous media event management experience and proven track record of coordinating on-site media interviews on behalf of clients is a must.

• Must possess leadership qualities and the ability to make decisions and drive client work forward with confidence.

• Proficient with computers, and ability to learn and work with a multitude of different software applications, i.e., databases, Canva, Meltwater, Google Docs, etc.

• Proven ability to work collaboratively within a team and individually.

• Resourceful, self-motivated, reliable, organized, multi-tasker, positive attitude, known for exceeding expectations, and has a sense of humour.

• Professional, detail-oriented, driven and a problem solver.

This position is a hybrid workplace model: 

• Tuesdays and Thursdays - Office in North Vancouver

• Monday, Wednesdays, and Fridays – Remote

Compensation/Perks

• $70,000 - $85,000 annually depending on experience

• Home office allowance

• Health and wellness allowance

• Performance-based bonus program

• Additional paid time off during summer and winter holidays

• Flexible hybrid work schedule

• Opportunities to work with purpose-driven organizations in climate tech, health innovation and environmental sustainability

Final Thoughts

We do not discriminate on any basis. We encourage all qualified candidates to apply. Should you require any accommodation or have questions, please let us know.While we welcome all applications, we will only respond directly to those who are short-listed for a role. Thanks in advance for your understanding and wishing you all the best in your career journey. 

Please send your resume and cover letter to hr@somaworks.com