NEWS

Discover the latest news from SOMA, our clients, relevant industries and beyond.

5 Reasons Why PR Is Essential for Business Growth
Client News Ellie Yaron Client News Ellie Yaron

5 Reasons Why PR Is Essential for Business Growth

Every company has a story, but not every company knows how to tell it.

PR takes what you do and creates compelling ways to tells an audience why it matters. Public Relations isn't just about crisis management or press releases; it’s about strategically shaping your narrative, establishing authority in your industry, and building meaningful connections with the people who matter most.

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What you might not realize about Vancouver farmers markets
Client News Ellie Yaron Client News Ellie Yaron

What you might not realize about Vancouver farmers markets

Vancouver farmers markets are a joy to visit on a nice sunny day, basking in the sights of the fresh produce and rubbing shoulders with fellow Vancouverites, and maybe grabbing a treat from a local food truck.

However, there’s a lesser-known reality for farmers markets that many don’t know about, particularly here in Vancouver.

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2026 Summer Ambassador Program Wraps Up
Client News Ellie Yaron Client News Ellie Yaron

2026 Summer Ambassador Program Wraps Up

What an incredible journey! SOMA is thrilled to share that the 2026 Interchange Recycling Summer Ambassador Program has officially wrapped up.

We want to extend a huge thank you to our phenomenal Interchange Recycling ambassadors. Their dedication to the program was apparent throughout the entire duration of the tour. From long road trips to overnight stays, they travelled to reach as many communities as possible.

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SOMA Is Proud to Be a Silver Sponsor of Rezolution Summit
Client News Ellie Yaron Client News Ellie Yaron

SOMA Is Proud to Be a Silver Sponsor of Rezolution Summit

SOMA is thrilled to announce that we are Silver Sponsors for the Rezolution Summit: Season 2 - Profit With Purpose: How B Corp Certification Builds Enterprise Value.” This incredible event brings together Indigenous entrepreneurs, leaders, and change makers to dive deep into vital conversations about wealth, governance, capital, and long-term prosperity.

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Summer Ambassador Program Update - Interchange Recycling 2026
Client News Ellie Yaron Client News Ellie Yaron

Summer Ambassador Program Update - Interchange Recycling 2026

Our 2026 Summer Ambassador Program for Interchange Recycling has been flying by! Since the beginning of June, our incredible ambassadors have been travelling across British Columbia, visiting local communities and events to educate the public on how to safely and properly recycle products accepted through Interchange Recycling’s collection and recycling program.

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Canada Day parade in North Vancouver is back with a new twist
Client News Ellie Yaron Client News Ellie Yaron

Canada Day parade in North Vancouver is back with a new twist

A group of volunteers is throwing a ‘stationary parade’ at Civic Plaza July 1, aiming to harness the excitement into one location. If you can’t bring the parade to the people, at least you can bring the people to the parade. Yes, it’s time to warm up your bagpipes and get your batons twirling, as the Canada Day parade is coming back to North Vancouver. Sort of.

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SOMA Benefit Report 2025
SOMA News Bridget Irwin SOMA News Bridget Irwin

SOMA Benefit Report 2025

2025 was a year of growth, momentum, and impact. As a proudly B Corp Certified agency, we continued to partner with organizations that are tackling some of society’s most important challenges, from advancing recycling and the circular economy, to supporting climate innovation, health and wellness, and technology that improves lives.

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NESI receives federal and provincial funding to scale cleaner lithium refining and strengthen battery supply chains
Client News Ellie Yaron Client News Ellie Yaron

NESI receives federal and provincial funding to scale cleaner lithium refining and strengthen battery supply chains

Nesi has received $5.6 million in funding from the Government of Canada and the Province of British Columbia. This funding supports NESI's goal to build the electrochemical infrastructure needed for cleaner lithium refining and more resilient battery supply chains. The investment will also bolster domestic critical minerals processing and reduce reliance on legacy refining hubs.

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SOMA Wins Silver and Bronze CPRS Awards
SOMA News Ellie Yaron SOMA News Ellie Yaron

SOMA Wins Silver and Bronze CPRS Awards

SOMA has won the 2026 CPRS National Awards of Excellence - Best non-profit/NGO Campaign - Small Budget (under $25,000) - Bronze Award and the 2026 CPRS Vancouver PRestige Awards - Best Media Relations Campaign - (under $50,000) Silver Award. Both awards have been won for SOMA’s work with Light House Construction Plastics Initiative.

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Xa Xa Témexw Swáyel / Sacred  Earth Day bilingual concert connecting Indigenous  language, culture and environmental stewardship 
Client News Ellie Yaron Client News Ellie Yaron

Xa Xa Témexw Swáyel / Sacred  Earth Day bilingual concert connecting Indigenous  language, culture and environmental stewardship 

Hundreds of Abbotsford students from Barrowtown Elementary, Dormick Park Elementary, and Ten-Broeck Elementary, celebrated Stó:lō culture through the performance of bilingual songs on June 10th 2026. These students preformed along side members of Éy St’élmexw St’elt’ílém / Good Medicine Songs (GMS) and The Wilds Band.

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VGH & UBC Hospital Foundation - Chemo Robots
Client News Kithara Kekulthotuwage Client News Kithara Kekulthotuwage

VGH & UBC Hospital Foundation - Chemo Robots

Vancouver General Hospital (VGH) is now the first in Canada to use robots designed to help prepare chemotherapy treatments. These $3 million robots were funded by the VGH and UBC Hospital Foundation’s Greater Than Cancer campaign and will reduce the time staff spend preparing medications and lower the risk of exposure to hazardous drugs.

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Summer Ambassador Program - Interchange Recycling 2026
Client News Ellie Yaron Client News Ellie Yaron

Summer Ambassador Program - Interchange Recycling 2026

SOMA is excited to announce the launch of our 2026 Summer Ambassador Program with Interchange Recycling. Over the next six weeks, our two incredible ambassadors, Kithara and Fernanda, will be visiting communities across British Columbia to connect with residents, answer questions, and educate how to safely and properly recycle materials accepted through Interchange Recycling's programs. The ambassadors will visit community events and Return Collection Facilities, gathering valuable feedback, raise awareness about recycling practices, and help make recycling more accessible and understandable for British Columbians. Check out their schedule below and see if they’re stopping by an event in your area!

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Hometown Heroes Lottery Funding Helps Power Critical Care at VGH
Client News Kithara Kekulthotuwage Client News Kithara Kekulthotuwage

Hometown Heroes Lottery Funding Helps Power Critical Care at VGH

Julia Kwan is sharing her remarkable recovery journey after surviving a devastating dump truck collision that left her with life-threatening injuries and required extensive surgery and trauma care at Vancouver General Hospital.

Now more than a year into her recovery, she is speaking out in support of the Hometown Heroes Lottery, which helps fund critical equipment and patient care across B.C.

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Could construction sites be the next source for recycled plastic?
Client News Kithara Kekulthotuwage Client News Kithara Kekulthotuwage

Could construction sites be the next source for recycled plastic?

A new pilot project led by Light House is shedding light on how construction plastics can be effectively recovered and recycled through better on-site systems, infrastructure, and crew engagement. The findings highlight the growing opportunity to divert construction-related plastics from landfills and turn them into new building products for the sector.

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