CASE STUDY
NORAM Electrolysis Systems Inc. (NESI): Strategic Communications & Global Milestone Campaigns
Elevating NESI from an engineering innovator to a foundational pillar of the global battery economy
As the global energy transition accelerates, the battery supply chain remains bottlenecked by carbon-heavy, chemical-intensive refining processes historically concentrated overseas. NORAM Electrolysis Systems Inc. (NESI) emerged to solve this crisis with its proprietary NORSCAND® platform: an electrified electrochemical processing technology that fundamentally redefines critical mineral refining by swapping harsh chemical reagents for clean electricity.
With the goal of solidifying its market positioning, attracting global partners, and validating its technology to public and private stakeholders, NESI partnered with SOMA PR to turn complex industrial engineering into a powerful, market-moving narrative.
What We Did
SOMA PR executed a compelling, multi-layered corporate communications campaign designed to elevate NESI from an engineering innovator to a foundational pillar of the global battery economy. We shifted the narrative from abstract chemical formulas to real-world impact metrics, simplifying complex deep-tech specifications into clear messaging about economic resilience, carbon reduction, and circular manufacturing.
We developed comprehensive media relations programs surrounding major capital injections, including NESI’s landmark $5.6 million federal and provincial funding announcement. Additionally, we spotlighted NESI's global commercialization by heavily promoting enterprise partnerships, such as their selection as the exclusive electrolysis technology supplier for Vulcan Energy’s Lionheart Project in Germany. Through targeted outreach to elite cleantech, mining, business, and regional journalists, we also positioned NESI's executive team as authoritative thought leaders on resource independence.
Results
We successfully amplified the brand's visibility and institutional credibility, shifting the public and industry perception of lithium refining from a chemical heavy, overseas necessity to a clean, localized, and economically superior process. SOMA PR secured impactful, continuous coverage across highly targeted publications.
BetaKit: NORAM Electrolysis Systems nabs $5.6 million to scale up lithium refining
Canadian Mining Journal: Ottawa, B.C. back NESI with $5.6M
Global News: Global BC Curious Minds: Using electricity to refine lithium sustainably
Business in Vancouver: Government $5.6M funding helps Richmond facility produce cleaner batteries
MEDIA MENTIONS
99
MEDIA IMPRESSIONS
15+ Million
“Deep tech and industrial electrochemistry are notoriously difficult to communicate outside of engineering circles, but SOMA bridged that gap perfectly. They took our milestones, from our $5.6M government funding to our major commercial expansions into Europe and translated them into powerful narratives that resonated with our investors, policymakers, and the wider cleantech sector. SOMA didn't just win us media coverage; they helped us articulate exactly why NESI's technology is essential to the future of cleaner industrial processing.”
— Jeremy Moulson, President & CEO, NORAM Electrolysis Systems Inc.
