CASE STUDY
Interchange Recycling: Yukon Launch
Interchange Recycling Opened Permanent Location in Yukon, First Ever Outside BC
Yukon is actively enhancing its recycling infrastructure and has set targets to reduce per capita waste generation. Interchange Recycling is among one of the first EPR programs to be approved by the Yukon Environment Protection and Assessment Branch. After being in operations in British Columbia for over two decades, this was the first ever collection site outside B.C. This new convenient collection service provides accessible recycling options for lubricating oil, antifreeze, diesel exhaust fluid, oil filters, and automotive containers for businesses, consumers, and industry stakeholders.
In August 2025, SOMA PR supported Interchange Recycling to launch this new collection facility in Whitehorse, Yukon by hosting a media event, attended by Yukon Government officials, Interchange Leadership Team and local media outlets.
What We Did
Developed and executed an integrated earned media strategy to build awareness and momentum ahead of the launch. From the initial announcement through to the official opening, SOMA maintained a steady media presence, positioning Interchange Recycling as a trusted partner in Yukon’s evolving recycling system.
Results
We secured over 58 earned media mentions across online, print, broadcast outlets. The potential reach was 3M+ at local, national, international and trade media outlets with an advertising value equivalency (AVE) of approximately $50K
CBC: There's a new way for Yukon residents to recycle household hazardous waste
Yukon News: Latest addition to new Yukon recycling program launches in Whitehorse
ICI Radio-Canada: A collection site for recycling household hazardous waste in Whitehorse
Waste Advantage Magazine: Interchange Recycling Expands to Whitehorse with New Site Opening
World News: Interchange Recycling Expands to Whitehorse with New Site Opening
MEDIA MENTIONS
58
MEDIA IMPRESSIONS
3+ Million
“Interchange Recycling has partnered with SOMA PR since 2018. When we reached the major milestone of expanding into the Yukon, we once again trusted their team to lead our strategic outreach. From the initial announcement to the official launch event, SOMA PR secured extensive coverage across Canada, effectively connecting us with local residents to share how our programs support their recycling efforts.”
- Jenn Robson, Director of Operations, Interchange Recycling
