SOMA Benefit Report 2025
At SOMA, doing business for good isn’t just our foundation, it’s the catalyst for every strategy we build and every partnership we cultivate.
When I founded SOMA Public Relations, I believed communications could be a force for good. Today, that belief remains at the heart of everything we do.
2025 was a year of growth, momentum, and impact. As a proudly B Corp Certified agency, we continued to partner with organizations that are tackling some of society’s most important challenges, from advancing recycling and the circular economy, to supporting climate innovation, health and wellness, and technology that improves lives.
Throughout the year, our team helped purpose-driven organizations tell stories that mattered. We worked alongside clients that are reducing waste, investing in climate solutions, strengthening communities, improving healthcare, and building a more sustainable future. Together, we generated meaningful conversations, elevated important issues, and helped bring greater visibility to organizations creating positive change.
This year also marked important milestones for SOMA. We expanded our team, strengthened our internal operations, deepened our commitment to employee well-being and professional development, and continued to integrate sustainability and accountability into how we operate. We were honoured to receive recognition from the Canadian Public Relations Society Vancouver, reinforcing the value of strategic communications in advancing purpose-driven initiatives.
At SOMA, we believe that communications is about more than media coverage. It is about building trust, shaping conversations, influencing action, and helping organizations achieve meaningful outcomes. Whether supporting a clean technology company bringing innovative solutions to market, a stewardship organization advancing environmental responsibility, or a healthcare organization improving lives, we are proud to play a role in helping good ideas gain traction and create impact.
This Benefit Report reflects our ongoing commitment to transparency, continuous improvement, and responsible business practices. It highlights the progress we have made, the lessons we have learned, and the opportunities ahead as we continue to grow our impact.
Thank you to our clients, partners, suppliers, and team members who share our vision of a cleaner, healthier, and more sustainable future. We are proud of what we have accomplished together and excited for what lies ahead.
-Kari Kylo, Founder & Managing Director, SOMA Public Relations
