NEWS

Discover the latest news from SOMA, our clients, relevant industries and beyond.

SportsCardiology BC announces first-of-its kind Cardiopulmonary Exercise Test (CPET) Laboratory in British Columbia
Client News Bridget Irwin Client News Bridget Irwin

SportsCardiology BC announces first-of-its kind Cardiopulmonary Exercise Test (CPET) Laboratory in British Columbia

VGH & UBC Hospital Foundation, a key philanthropic partner for Vancouver Coastal Health (VCH), in collaboration with SportsCardiologyBC, announced the recent launch of the cardiopulmonary exercise test (“CPET”) laboratory at UBC Hospital, the first CPET lab in British Columbia dedicated to the athletic and active cardiac population. The lab is designed to help in the early detection of undiagnosed cardiovascular disease and detect risk factors before a cardiac event occurs in both healthy individuals and those with past heart conditions. CPET equipment provides cardiologist with data to better understand the impact of physical activity on a person’s heart. It can also be used to enhance diagnosis and help establish baseline testing for tailored treatment.

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Stock Market Outlook: January 2024
Client News Bridget Irwin Client News Bridget Irwin

Stock Market Outlook: January 2024

Mike Winterfield, the founder and managing partner of Active Impact Investments, a Vancouver-based venture capital firm, says that there’s another industry of the U.S. stock market for which the election is a big deal: clean energy.

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Introducing SOMA’s Newsletter!
SOMA News Bridget Irwin SOMA News Bridget Irwin

Introducing SOMA’s Newsletter!

We have been working hard to get our first Newsletter sent out into the world and the time has come! This Newsletter is a carefully selected compilation of PR insights, case studies, and updates.

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Vancouver Sun: An Abbotsford boy's devastating diagnosis, and the clinical trial that saved his life
Client News Bridget Irwin Client News Bridget Irwin

Vancouver Sun: An Abbotsford boy's devastating diagnosis, and the clinical trial that saved his life

Emmett Willms was just five months old when his parents, Josh and Alisha, started noticing their first-born didn’t seem to be hitting typical physical development milestones other infants did, such as grasping adult fingers or holding his head up.

The Abbotsford family was referred to B.C. Children’s Hospital in Vancouver. He was diagnosed with spinal muscular atrophy, a rare genetic neurodegenerative disease that causes muscle weakness and wasting.

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CTV News: Vancouver grandmother loses both son and husband to pancreatic cancer in 55-day span
Client News Bridget Irwin Client News Bridget Irwin

CTV News: Vancouver grandmother loses both son and husband to pancreatic cancer in 55-day span

Lynda Blundell’s home is full of wonderful memories. The clock her son Phillip made for her hangs on her living room wall, as she dusts dozens of cannon figurines her husband Peter collected over the years.

Two years ago, Phillip was diagnosed with pancreatic cancer. A few months after his diagnosis, in August 2021, Phillip died at the age of 49. Sadly, the grief didn’t end there for the family. Fifty-five days after her son's death, Blundell's husband died of the same disease.

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Canadian businesses continue to join the Net-Zero Challenge to drive climate action
Industry News Bridget Irwin Industry News Bridget Irwin

Canadian businesses continue to join the Net-Zero Challenge to drive climate action

The Honourable Steven Guilbeault, Minister of Environment and Climate Change, participated in the Canadian Climate Institute and the Net-Zero Advisory Body’s third annual pan-Canadian climate conference, “Building Momentum Toward Net Zero”, in Ottawa, Ontario. During the conference, Minister Guilbeault provided an update on the Net-Zero Challenge. Since its launch last year, the response from the private sector has been incredible. There are now over 130 participants from Canadian businesses spanning across many sectors of the economy, including energy, transportation, construction, and heavy industry, as well as information technology, retail, and more, who are all committed to net-zero emissions by 2050.  

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Global News: Dream Lottery
Client News Bridget Irwin Client News Bridget Irwin

Global News: Dream Lottery

This morning’s interview with Dr. Harris, Harmehar Samra and mom, Amanjot Kaur, in support of BC Children’s Hospital’s Dream Lottery. The 2023 Dream Lottery grand prize draw winner will be announced tomorrow, Nov 2 during the Global TV Noon News.

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Ocean Legacy Foundation’s Co-Founder and Executive Director Chloé Dubois named to Canada’s Clean16 list for 2024
Client News Bridget Irwin Client News Bridget Irwin

Ocean Legacy Foundation’s Co-Founder and Executive Director Chloé Dubois named to Canada’s Clean16 list for 2024

Ocean Legacy Foundation (OLF), the Canadian non-profit organization that develops and implements worldwide plastic pollution response programs, announced that its Co-Founder and Executive Director Chloé Dubois was named to Canada’s Clean16 in the primary resources category. Chloé was selected from an initial pool of over 1,000 nominees and was chosen after screening and research by Delta Management, with advice from internal researchers and external advisors.

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