NEWS

Discover the latest news from SOMA, our clients, relevant industries and beyond.

SOMA Benefit Report 2025
SOMA News Bridget Irwin SOMA News Bridget Irwin

SOMA Benefit Report 2025

2025 was a year of growth, momentum, and impact. As a proudly B Corp Certified agency, we continued to partner with organizations that are tackling some of society’s most important challenges, from advancing recycling and the circular economy, to supporting climate innovation, health and wellness, and technology that improves lives.

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SOMA Wins Silver and Bronze CPRS Awards
SOMA News Ellie Yaron SOMA News Ellie Yaron

SOMA Wins Silver and Bronze CPRS Awards

SOMA has won the 2026 CPRS National Awards of Excellence - Best non-profit/NGO Campaign - Small Budget (under $25,000) - Bronze Award and the 2026 CPRS Vancouver PRestige Awards - Best Media Relations Campaign - (under $50,000) Silver Award. Both awards have been won for SOMA’s work with Light House Construction Plastics Initiative.

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Women In Business 2026
SOMA News Kithara Kekulthotuwage SOMA News Kithara Kekulthotuwage

Women In Business 2026

Kari Kylo, Founder and Managing Director of SOMA, has been selected as a panelist for the North Vancouver Chamber’s Women in Business event. Recently featured in North Shore News, Kari shares insights on her “secrets of business success,” purpose-driven communications, and the evolving business landscape in B.C. amid today’s geopolitical uncertainty.

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ECO Impact 2026
SOMA News Bridget Irwin SOMA News Bridget Irwin

ECO Impact 2026

SOMA is proud to be a sponsor and exhibitor at ECO Impact 2026! Eco Impact is the premiere conference at the intersection of cutting-edge technology, workforce development, and environmental sustainability.

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Indigenous Tech Conference 2026
SOMA News Bridget Irwin SOMA News Bridget Irwin

Indigenous Tech Conference 2026

Kari Kylo, SOMA’s Founder & Managing Director, spoke at the Indigenous Tech Conference (ITC) on January 20, 2026. She shared practical tips on creating an effective PR strategy, how to build credibility, and how to translate impact into media and stakeholder momentum.

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Companies should double down on ESG principles, not retreat
SOMA News Harleen Kaur SOMA News Harleen Kaur

Companies should double down on ESG principles, not retreat

Source: National Observer

Written By: Kari Kylo

Environmental, Social, and Governance (ESG) principles were designed to help businesses align profit with purpose, offering a framework for companies to operate responsibly while addressing climate, social, and ethical risks. ESG has also served as a playbook to help businesses measure their long-term impact beyond short-term profits. Even as the debate intensifies, the core driver of ESG remains unchanged: that companies operate responsibly, transparently and sustainably.

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Benefit Report 2024
SOMA News Bridget Irwin SOMA News Bridget Irwin

Benefit Report 2024

At SOMA PR, we believe that doing business for good isn’t just an aspiration—it’s a responsibility. As a proudly B Corp Certified agency, we are committed to balancing profit with purpose, ensuring that every initiative we undertake contributes to a more sustainable, equitable, and thriving world.

This CSR Report highlights our progress, challenges, and goals as we continue to push the boundaries of responsible and ethical business practices. We recognize that real change happens when organizations prioritize transparency, accountability, and long-term sustainability—and we are proud to be part of this movement.

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SOMA Event - Amplifying Impact
SOMA News Bridget Irwin SOMA News Bridget Irwin

SOMA Event - Amplifying Impact

In today’s world, effectively creating and communicating purpose is vital to building brand integrity and driving long-term value. This event will equip you with actionable insights to amplify your purpose actions & story in a way that resonates with stakeholders, fosters trust, and enhances your organization's impact.

Reserve Your Spot Today – This exclusive event is free to attend, but space is limited. Light appetizers and beverages will be served.

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SOMA Public Relations Announces B Corp Certification
SOMA News Bridget Irwin SOMA News Bridget Irwin

SOMA Public Relations Announces B Corp Certification

SOMA Public Relations (“SOMA”), a full-service, boutique PR agency that provides strategic communications services to purpose-driven businesses, announced today its official certification as a B Corporation (“B Corp”). This certification recognizes SOMA’s ongoing commitment to balancing purpose and profit by meeting the highest standards of verified social and environmental performance, legal accountability, and public transparency. There are over 500 B Corps in Canada, nearly 200 are based out of the Western provinces. 

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Introducing SOMA’s Newsletter!
SOMA News Bridget Irwin SOMA News Bridget Irwin

Introducing SOMA’s Newsletter!

We have been working hard to get our first Newsletter sent out into the world and the time has come! This Newsletter is a carefully selected compilation of PR insights, case studies, and updates.

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